In this tech-savvy world, trade show attendee expectations continue to grow for interactive in-booth technology. So, it’s important to integrate tech into your exhibition booth design if you hope to compete on the venue floor. Here are some trade show display ideas that use technology to grab the attention of your audience.
Target the Tech to Your Audience in Trade Show Displays
As always, the place to start is to consider your audience demographics. Match your chosen technology tactics, medium, and messages to their preferences. For example, to target the science industry, your audience might prefer data and statistics presented using augmented reality (AR). In the health and beauty industry, you may find your audience more compelled by images presented in virtual reality (VR).
Persuasion in Your Exhibition Booth Design
No matter your industry, your purpose, or your audience, trade show displays are always designed to persuade. So, just like other persuasive marketing messaging, keep the messaging and imagery in your tech presentation clear and simple. If the tech experience is not user-friendly or takes too long, your audience loses interest, engagement is lost, and you are worse off than before.
Add Some Incentive
While some tech is fascinating enough that your audience may just be drawn in, most audiences require some incentive to complete any task. A raffle or small giveaway is a great way to incentivize digital surveys or watching a video. And get creative with those incentives. Preferred seating at a live demo or a behind-the-scenes look before your new product launch may create long-term customer loyalty, too. Incentives and giveaways don’t always have to be tangible gifts.
Current Technologies for Trade Show Display Ideas
Here are some of the most fascinating current technologies being used for trade show displays.
Touch Technology
Embedded tablets in a kiosk, giant smartphone displays, and interactive screens use touch technology to display content in modern exhibition booth design. Product demonstrations, brand videos, catalogs, app demos, and customer reviews are on the list of how many industries are using touch screen technology. Booth visitors interact with content themselves, giving them control over their own customer experience. Also, you collect contact information almost effortlessly.
Digital Signage
Visitors can identify a booth from a distance when you replace standard printed signs with dynamic digital signage. Large-scale video walls and internet-connected displays are easy to adapt and update for each show. Digital signage is not new, but it is not expensive and easily replaces expensive printed brochures. Here are some tips to get the most from your digital signage.
- You have 4 to 6 seconds to get your message across
- Use 20-point font or larger because most people will see the sign from 7 to 10 feet away
- Position the display vertically, in portrait mode, for up to 30% more recall and attention
- Include a call-to-action (CTA) on screen
- When looping slides, have the first and last slides remain onscreen longer with your most critical messaging
- Put the sign as close to head height as possible
Conclusion
The time has come to integrate technology into your exhibition booth design. Look for new and creative trade show display ideas to create a memorable customer experience. These trade show displays build a foundation to draw your audience into your booth to begin a long-term customer relationship.
